Good day. The mass of product photography is 80 percent scientific and 20 percent art. Sure, that one, fantastic photograph that took two days to create with two assistants and will appear in magazine covers and on billboards is all art. And, if your career is taking marketing images of $20,000 watches that will be in fashion magazines and on billboards.
However, in-house photography labs that shoot hundreds of photographs each day are primarily concerned with science. Studio setup, production, processes, automation, tools, resources, and software are all part of the science of product images. Some further enhancements can be done by Photography Post-Production thru professional hands.
Image source: freepik.com
So, when comes to eCommerce product photography for marketing purposes, you need to be so specific with the initiatives required to achieve the best ones. Well, there are so many things you need to focus on but as a matter of fact, without the prime ones, the secondary ones may not be that effective.
Simply said, for in-house product images, the slogan should be:
“Good Images, Fast”
Indeed, what if you would just streamline the whole product photography efficiency by identifying the most time-consuming concept of it? Every company’s objective should have been to automate as many manual things as possible and delegate that anything that doesn’t fit your skill set. Well, professional photo editing services can be a good edition in product imSo, what’s the best way to save time while also enhancing the quality of your photographs?
It seems to be definitely a good idea to hire a professional product photographer if you don’t have enough photographic expertise. Or, you can learn some product photography techniques that will make you self-dependent. Here are a few basic ideas to aid you to produce professional and stunning product photography if you’re assertive in putting matters over your own hands.
- Shooting Gears
- Preferences Options
- Product View
We have organized the photography techniques that seem effective and made groups. Other people with analytical ability may do it in different ways. Well, there are different types of product photography where different methods are effective. However, the individual techniques that we are explaining below will be the same for all. So, whether you go with the groups or by per trick, doesn’t really matter a lot. What matters is, you really need to go through the whole article in order to learn the tips and tricks to implement them in your real-time photography.
If you do decide to do using your phone, be sure to make use of all of its excellent features. Take advantage of the grid; it’ll help you separate your shot and maintain your lines right. The iPhone features a feature called ‘burst mode,’ which permits you to hold down the shutter for the last several seconds, up to 10 depending on the specific phone. Use HDR (High Dynamic Range), which combines several levels of exposure to create a single detailed photo. There are several fantastic apps available to make the transaction go more smoothly. Take into account Camera+ for iPhone or Camera Zoom FX for Android, both of which are inexpensive.
While it may be tempting to attempt to save money by shooting freehand, a tripod may save you time and effort while also boosting the quality of your images. You don’t have to spend a lot of money, and it’s a good investment. When shooting a professional photograph, even the slightest of motions might damage the shot, which can be avoided by utilizing a tripod. It might also assist you in photographing from odd angles.
Product photography is best done using tripods with positioning heads. Manfrotto tripods, such as the Manfrotto 055XPROB, have a good reputation and are reasonably priced. Amazon has a variety of iPhone tripod mounts that may be used with a regular tripod for iPhone photographers.
Because we don’t just have access to a beautifully lit photographer’s studio, most of us must create our own optimum settings. This technique is not really good for professional product photography but could be a starter. Using a fully prepared tiny studio is a simple procedure to do. A background, walls, base, and lamps are often featured, and many of them are flexible for simple storage. The Square Perfect has gotten a lot of positive feedback, of which there are plenty more on the market.
If you have the financial capability, purchase a new camera. There is a profusion of inexpensive, high-quality DSLR cameras on the market, and World of Reviews has assessed the best of the year and then of April 2015. A good DSLR is one of the most product photography tools you should focus on. A camera is the greatest for both the best quality and performance and that is why photographers use them. Whatever you chose, make sure you get something out of your equipment by knowing concerning all of its capabilities and utilizing them.
Use the macro mode if your camera has one. The button generally has a little flower on it, making it easier to spot. Macro mode is ideal for close-up shots since it allows for precise focus from short distances. It will make it more difficult to concentrate in the first place, and your depth of field will be reduced, but the detail will be fantastic.
This goes a step farther than a tripod in terms of keeping your camera steady. Even a single button press might cause the camera to jog slightly, causing your photo to become less than flawless. Set the timer and make any required modifications, and you’re good to go. Some phone applications, such as CameraSharp, include an anti-shake option that might help you get better photos in low light if you don’t have a tripod.
The majority of products appear best on a white background, which removes distractions and allows colors ‘pop.’ Specialist backgrounds, umbrellas, or sweeps can be used to reduce shadows created by sharp angles. This generates a neat appearance.
Image source: freepik.com
Many objects, such as couches (the product) in the living room, are exhibited in their ‘natural setting.’ This is an excellent approach to show dimension and offer a buyer a good idea of how and why the product will appear in their house, but be careful of diversions. Deflecting eyes away from the product is the very last thing you want to do.
The use of background could perhaps make an item sound more pricey. The experience will vary considerably depending on your key demographic and product.
The image’s primary or exclusive emphasis should be your product. Make sure the stand you’re utilizing isn’t too complicated. Make sure the appropriate product shines out while shooting it alongside other items.
Keep the image basic by minimizing the amount of ‘background noise’ – Too many different products or colors might be distracting and detract from the focus on the goods you’re attempting to sell.
Do you know what the advertised product is? It’s coffee from Lavazza (she holds the cup in her left hand). Although the visual is striking, it might be perplexing.
According to eye-tracking research, when a person in the image looks at the product, the person viewing the image looks at the product as well.
This is amongst the most difficult aspects of photographing to master, but it’s still one of the most crucial — it can help or hurt the quality of your images. Depending on the type of image you want to capture, you’ll need better settings. Natural lighting is ideal for such ‘natural environment’ photos. You’ll need proper lighting for most white background photographs; explore online for such reasonably priced ones. Sharp shadows may seem a little harsh and detract out from the product photograph, so you will need to modify the brightness.
Edges may be obtained from a multitude of types and colors. An odd viewpoint may be engaging and eye-catching, regardless of the nature of the product. Of course, don’t just go overboard; it seems, you’re trying to sell a thing, not your creative talent. The picture should be aesthetically attractive while also performing a useful function. Take shots of the goods from multiple viewpoints to highlight its many advantages. Do you like to see clothes and shoes from the side and front, for instance –? And you want to view the front arrangement up close, don’t you? This is the same for your buyers.
Since you’re promoting the products that won’t take responsibility on their own, a base or support might enable you to take better pictures. Place a squeaky toy against a stack of books for children or a stand that may have been hidden behind it, or dangle earrings on a fine jewelry hook. It will appear rather more professional and fascinating than it is being just laid flat against a plain background. Don’t forget to point out that all the products were not included in the package.
Take pictures of all of your products if they come in multiple colors or varieties. Customers want to see what they’re getting, so display it to them.
If you’re selling stuff in bundles and ability to incorporate or more photographs of individual objects to create a single chance to shoot, make doubly sure they’re all proportioned accurately. Getting this improperly may appear stupid at best, and completely harmful at worst.
Will be using a ruler or a dollar bill in the image to give the buyer an indication of the size if any of your products are of an odd assortment.
Misleading images, whether by accident or design, maybe a major blunder. Customer complaints are frequently caused by making an item appear larger or in better condition than it is. So, while you want to portray your goods in the best light possible, make sure the image you select is truly indicative of the subject.
Show what is contained in one image when the package comprises numerous items. The consumer receives the entire value at a single glance in this manner.
If your eCommerce website enables it, offer your clients differing perspectives on your product. As the initiated the process, use the most spectacular photograph that portrays the product benefit of the entire. Then, either through a more natural background or a detailed close-up, add one or maybe more photographs. Illustrate how the product is handled, for example. After all, the purpose is to provide as much detail as possible to your clients.
Image source: freepik.com
Till now we were discussing mandatory product photography tips and now it’s time to learn something extra. Watermarked photographs are not allowed on several retail systems, such as Google Shopping. Because the following photos are not permitted in product listings on Google Shopping, make sure you have a clean image that can be used in product feeds for these platforms. For additional information, see Google’s Shopping Policy.
- Images that are either placeholders or erroneous representations of the product.
- Except for goods in the ‘Hardware’ or ‘Vehicles and components’ category, generic photos, graphics, or drawings that are not the actual product images
- Images with promotional elements (e.g., “buy”; service-related information such as extended warranty; free shipping; price information; promotional adjectives such as “best, cheap”; condition or compatibility such as new, 2-piece, adaptable) or merchant names and/or logos, regardless of whether the above-mentioned elements overlay the product. This also applies to watermarks that include promotional features, as well as merchant names and/or logos.
- Images with obstructive information (e.g., watermarks, brand names, and/or logos) overlaid on the product being sold.
- Bordered images.
- Images of a bundle that do not depict the entirety of the bundle.
- Images of multipacks that do not show a single product item.
We are at the end of the blog where we mentioned some significant points in eCommerce product photography. That concludes our 15-minute photography tutorial on how to polish your product photography. So, how long are you going to be waiting? It’s time to start taking great product photos and see how your visitor conversions improve.