Promotion and the Art of the Banner
Large format bannersLarge format banners and other retail displays are a great way to get the word out about your product. Most retail establishments are plastered with all sorts of promotional materials. If you make pull up banners or posters and send them to stores that carry your product you will be on the customers mind from the moment they walk in the door. Even if they don’t pick up your product during that particular visit, every time they come back your message is being reinforced.
That is why the design of promotional materials is so important. Store owners get promotional banner and displays all the time, but it is the most aesthetically stimulating ones that have the highest chance of being displayed. It’s also well designed banners that have a better chance of being remembered, so don’t be afraid to be bold in your design choices.
In the age of Photoshop and InDesign the tools of great design are at anybody’s fingertips. Also with our current recession lots of top quality designers are doing freelance work on the side, so finding a design wiz for a great price is not difficult.
What will your contribution to the art of the banner be?