Impact In Advertising? I’m Loving It!
The less you say the better off your banner is. Many businesses that choose to advertise with large format banners do so with the acknowledgement that they are not going to fully explain everything they would like to about their business on their banner. Instead the point is to make maximum impact and peak customer’s interest without cluttering their basic message.
In order to do your most effective advertising you must first whittle your business’s goals and strengths down to their most focused and specific ideas. The less words in an advertisement the better. This is why the most successful companies around the globe use phrases like “I’m loving it” or “Just for the taste of it.” Love, taste, I, you, these are the cornerstones of getting a focused message that appeals to a wide swath of people. When those sorts of words are printed in large bold fonts with custom banner printing that message makes big inroads.
Concise and focused are very important words when it comes to presenting a business. Once you have gotten your customer to a point where their interest is peaked it is going to be significantly easier to sell them. The only way to do that is to make a big fast impact.