Whether you’re looking for business cards or poster printing, chances are that you need someone to take care of your printing services. Sometimes it can be difficult to know exactly what kind of printing services you need for any given project. Take some time to become more informed about the types of printing jobs, and the services you might need.
Small Businesses and Printing Services
No doubt, if you own a small or mid-sized business, you’ll at some point need the use of professional printers. Whether you’re just starting out, and need stationery or business cards made, or whether you need a dynamic poster or marketing materials, there’s a printer that’s right for you. You simply need to know what sorts of projects require which kinds of printers, and then you can begin competitively pricing out services.
Many people make the erroneous assumption that the cheapest and most cost-effective way to go with printing jobs is simply to “do it yourself.” Nothing could be further from the truth in most cases. Sure, you could invest in the machinery it takes to produce high-end printing jobs, but most small businesses simply can’t afford tens of thousands of dollars in pricey equipment.
Moreover, many of the “low-cost” solutions really are far from low in cost, when you look at the bottom line. If you’re looking for color reproductions of high-quality business cards, for example, you’ll be looking at nearly a thousand dollars in supplies. Once you purchase a color printer, you’ll go through cartridges quickly, and that’s assuming that you have the layout skills and time to make the whole project look good.
The Solution of Printing Services
These are some of the reasons that printing services can save you time and money in your business. Did you know that rather than spending that thousand dollars on business cards, you can usually get full-color business cards for under $100–at a professional printer, no less. When you think about the investment you’re making, professional printers simply make good sense.
Furthermore, professional printers oftentimes have the skills that you need to make your project look good. How many times have you envisioned a print job a certain way, but can’t seem to figure out how to use the software to lay the project out perfectly? Printing services have a staff that can do this for you in a matter of minutes–saving you precious time, money, and energy.
The Problem with Local Printing Services
You might think that to go with your local mom-and-pop printer would be the next best option. Unfortunately, these small-time printing services usually don’t have the higher-end technology to get the fancier jobs done quickly. Moreover, many of these mom-and-pop businesses have high local overhead, and need to fund their staffing. This translates to higher prices in your printing jobs, and oftentimes, longer turnaround time.
Many more consumers are now finding that online printers offer high quality at prices that don’t include all the store overhead. People who employ this strategy are able to spend their budgets elsewhere. When projects are completed professionally, on time, and affordably, managers and clients take notice.
Offset printing is the most common printing method in use today. Most of the world’s newspapers, publishers and commercial businesses rely on the quality and consistency of the method. Offset printing, combined with modern lithographic techniques have made today’s printing easily the most impressive ever, with only the emergence of digital technology as the only threat to its long reign.
Offset printing is handled by adding the water and ink to one cylinder which then transfers the image to a secondary, or “offset,” cylinder. This secondary cylinder is made of rubber, which is much more pliable and will adopt the shape of the printing medium. This gives the images a much crisper appearance over older methods (like cardboard).
Offset printing is amazing because it can print on a host of different mediums. Paper isn’t the only surface on which you find offset printing being used. Wood, rubber, and fabric all commonly use offset printing. Even leather and metal can be imprinted with high quality images and text with no sacrifice in quality.
Most of today’s papers are designed with offset and professional printing in mind, giving them an incredible amount of versatility regarding inks and impressionability. Even vellum, known for being temperamental with certain inks, is much easier to use today in printing houses than ever before.
Business Based Printing Needs
Business depends on the availability of advertising to thrive. Most companies today can’t afford to air television commercials, so they have to rely on printed catalogs, postcards and other products to get the message out. Brochures and posters, too, are an integral part of most small businesses’ plans of attack.
Printing Your Materials Affordably
The problem for these companies becomes cost. It’s extremely expensive to try to promote your own business if you have to print your own advertising materials. The ink alone is more expensive than the printing and the postage, so finding an inexpensive alternative is the key. Professional printing houses are the answer to their prayers.
Today’s professional printers incorporate all of the latest lithographic technology with current computer and graphic design options to create the most complete printing authority. Not only can you turn to a printing house to print your needs, but they often have a staff devoted to creating the design and layout of your materials as well. Outsourcing the entire task will save you hours of work and thousands of dollars in the long run, especially if you opt to go the printed materials route again.
Printing Options for Private Users
Some people might want to produce a large quantity of resumes for large mailings. Maybe someone wants to produce a manuscript for distribution to agents or publishers. Going to your local photocopy place is okay for only a few copies. For hundreds, however, you’re better off contacting a professional printer. They can handle all of the collating and joining you might want to include in the process.
Until digital lithography becomes the industry’s driving force you can expect to see traditional printing to continue for several more years of continued dominance. The cost of digital equipment is rapidly dropping as component availability increases, so within the next ten years you can expect to witness another printing revolution. The image quality is comparable to current technology, but the speed and accuracy of printing with digital equipment is going to be unparalleled as more and more designers and operators immerse themselves in the medium.
Full Color Printing
When you are planning an advertising campaign, it is essential that you maximize every penny that you spend on postcards, business cards, or brochures. One of the best secrets to success is full color printing, as your advertising products will stand out from those of your competitors. It can feel like an uphill struggle trying to get your business off the ground and build a strong customer base.
While it may seem like you will never break even, try to keep in mind that there are many tools at your disposal that can help you increase your sales volumes. First, it is smart to sit down and put together a general outline or plan of what your business goals are. Next, try to break those individual goals down ever farther, with some detailed strategies that may help you accomplish those goals.
This may seem almost like a business plan, and in a sense, it is. Many small businesses that are starting up forget how important smart advertising can be. Sure, you could go out and spend a little bit of money on business cards that have your business name and phone number on them, but in all likelihood, they won’t grab anyone’s attention. Full color printing not only makes advertising materials look more professional, but they grab your intended audience’s attention, which is the whole point after all.
Who Uses Full Coloring Printing Services?
Basically, any and all types of businesses use advertising materials that utilize full color printing. The next time you are out and about, look around and you will see posters, menus, rack cards, and brochures that were created with full color printing processes. These materials can truly catch a person’s eye, which is exactly the point when you are trying to advertise your business, product, and/or service.
Full color printing can and should be done on two sides if you want to maximize the space of your postcard, brochure, or flyer. Most of these products are also created with an aqueous gloss coating, which seals in the color and adds a subtle sheen to your product. However, if you would prefer that your products do not have the added gloss coating, you can request that as well.
Real estate agencies, restaurants, doctors’ offices, spas and beauty salons, fitness centers, and law firms all use full color printing for their advertising needs. The key is to remember that you do not have to spend a fortune on advertising. In fact, smart advertisers know that it is quite possible to run a pretty successful advertising campaign on a budget, by using products and services that are effective the first time around.
Full Color Printing Services Online
While it is totally possible for you to take your ideas for business cards, flyers, and brochures to a traditional printing shop that handles full color printing, this will cost you big bucks. The fact of the matter is that traditional printers have a very high monthly overhead, which means that they have to charge top dollar for their services and products. Sure, you may get exactly what you wanted, but you are likely going to pay more for it than you should.
If you want exceptional quality products but do not want to drain your bank account on full color printing services, it is wise to turn your attention to the Web. There are some outstanding companies that specialize in full color printing for all types of advertising materials. Many of these online companies can have your order back to you even faster than a traditional printing facility, while maintaining top-notch quality. The best part of all is that you will actually be able to save some money in the process. Which means, it is certainly worth checking into.