Tips to Leverage Social Media to Boost your Career Growth

Tips to Leverage Social Media to Boost your Career Growth

If you thought social media was only for having fun and wasting time, think again. You can do much more with social media than just entertainment. As per the report by Datareportal January 2022 overview, over 58.4% of people use social media which is more than half of the world. 

Social media platforms have also seen a significant increase in the number of users over the past few years. For instance, the Datareportat report also says that around 424 million new users have engaged with social media platforms over the last 12 months. With such a large number of active users, social media provides a great way to boost your career since you can directly connect with different professionals from your focused areas. 

Below I have stated some stats that will prove that social media offers a great way to advance your career. 

  • 4.62 billion people now use social media globally. The average time people spent using social media daily includes 2 hours and 27 minutes. (Datareportal January 2022 Global Overview)
  • A survey says, 79% of job seekers use social media platforms to conduct their job search. And over 84% of organizations prefer to use social media for recruiting new talents. (Glassdoor) 
  • 84% of recruiters feel said that social media helps them to reach and engage passive job seekers. (Glassdoor
  •  LinkedIn has over 706 million users and become the largest social media business networking site. 
  • 73% of millennials (age group of 18 to 34 years) found their last job through social media platforms. (Career Profiles)

How to Upgrade Your Career Using Social Media? 

Have you ever heard of someone posting something to Twitter and getting a job offer? Have you heard about employers running a dedicated page on these social platforms to find their new grand hires? Or could you really post an informative video on youtube and get a real job? 

Here I will share some points to keep in mind for using social media to enhance your career. 

  1. Clean up your profiles to appeal to professionals

The very first step for using social media platforms as a powerful tool to boost your career includes creating a professional profile. It’s very crucial to enhance your social presence. 

Your profile will serve as a first impression to the recruiters or other community members. Follow different people that inspire you. Understand how they have maintained their profiles and what skills have helped them to reach such heights. This will help you to have some deep insights that might help your career. 

Your profile just acts like a CV or resume but in a more attractive way. Hence, you should maintain and update your profile on a regular basis. For instance, your profile must include your current employment status and achievements details.  

  1. Focused on your skills and expertise in curating content

It’s your skills that attract the audience to your profile. Showcase your skills and expertise and always keep trying to upskill yourself. You can even use more than one platform to showcase and promote your work. As someone out there might be looking for a perfect candidate having those skills. 

For instance, If you are a content writer, you can publish your blogs on let’s say WordPress or Medium. You can utilize other social platforms to help you increase your views. You can provide some insights about the content or can simply use a meta description and promote it on Instagram or Facebook to attract more viewers. Bringing attention to your skills and work helps recruiters to find you easily. 

  1. Connect more with the community 

The main motive of every social media platform includes building relationships and connections. However, have you ever thought that despite your personal connections, you can use social media to grow your professional connections as well? Instead of just scrolling memes, you can actually utilize social media with its ultimate benefit of increasing your network and meeting like-minded people. 

Interaction with such connections can help you with professional growth sure. Having a strong network helps you to reach valuable connections whenever needed. For example, if you need any professional help while enrolling in your dream company, at that time you can approach your network and look for help. 

Connecting with your audience in a deeper and more effective way will help you to engage with more profiles. Hence, the chances of a recruiter finding someone with your skills increases. 

  1. Consistency is the key

Be consistent and discover more and more innovative ideas and trends happening in the market. Try to mold these trends according to your field and use them for your benefit.  

Being active on such platforms helps you to:

  1. Keep updated with the latest ideas and trends that are ruling the market.
  2. Connect deeply with a new and existing audience.
  3. Let people be aware of your existence and skills. This brings attention and traffic to your work. 
  4. Build, craft, and enhance your brand. 
  5. Evaluate available platforms and decide which one will work best for you 

We have numerous social media technologies that can be used for career development including, but not limited to, LinkedIn, Youtube, Twitter, and Facebook. With so many outlets, it’s crucial to know how to create a successful social media presence and use the technology to your advantage. It’s crucial to understand the difference between different platforms and know which one will work best for you.

LinkedIn:

LinkedIn, the biggest talent sourcing and recruitment platform, has benefitted a lot of people in finding their dream job. The platform not only just provides a source to post and find new jobs but it can also help your career in so much more ways. 

You can regularly update your profile with your professional achievements and make connections with people globally. Moreover, you can also provide guidance to newcomers to help them understand the career path in detail. 

Twitter: 

Twitter is another brilliant platform to form connections with more and more people. However, it offers a more personal platform as compared to LinkedIn. Hence, it allows you to directly get in touch with your favorite organization or can connect with people that work there. 

Instagram & Facebook:

Instagram and Facebook offer a great platform to advance your career, especially when you belong more from a creative background. For instance, people with an interest in social media management, photographers, video editors, and more. Instagram can do wonders for you with its opportunities. You simply need to showcase your skills and grab the opportunity. 

Not only this but for small businesses as well. Many small business owners have begun to utilize the platform as their selling place without investing much. A report from Clutch’s small business survey says that 52% of small business owners make use of Instagram for their growth. 

Youtube: 

Youtube offers a popular platform to share your skills with others and enhance your brand name in the market. You can even teach your skills to people having similar interests in the field. 

In the end, you need to understand that it’s impossible to be active on every platform. Hence, try to figure out which platform works best for you and where most of your target audience will connect with you. Paige Arnof-Fenn states that it does not matter which platform you pick, just choose one or two of them that open maximum doors for opportunities for you. 

Ending Thoughts

For your career growth, social media has a lot of potentials to kickstart it. Whether you believe it or not but social media is here to stay and achieve incredible heights. So why not use the platform to grow your career? Social media has changed the way many professionals find work, network, collaborate and progress in their careers. 

In this post, I have provided you with some points to jumpstart your career using social media platforms in a better manner other than just a source for connecting with your friends and family. Now it’s on you to apply these tips and tricks well such that they help you to get on the right way to grow your career.