Most businesses on the internet now create websites as a means of establishing an online presence. Websites can be considered a company’s digital shopfront while representing the brand to internet users. There are so many websites on the internet that it can be challenging to get traffic to your website so that you can convert leads and make sales.
Google is one such means of extensive traffic that many businesses compete for. This is why you may see many of them opt for the services and expertise of a digital marketing agency like GSV Studio.
In addition, companies even detect resources to have an SEO expert in their team, ensuring higher rankings on Google. If you’re someone who wants to understand how they can get a better Google ranking for their website, we have you sorted out. This article will look at various tools and techniques you should know for a better Google ranking.
Without further delay, let’s get into it.
The smartphone industry continues to dominate, and you will likely see everyone you know owning one in some form. In fact, more than half of the people that use the internet do so through their smartphones. This means that most of the traffic coming to your website will do so through smartphones.
Google understands this fact which is why it has mobile-first indexing when it goes through websites and ranks them. Therefore, it is in your best interest that you make your site mobile-friendly. Not only will you get priority when it comes to Google’s indexing, but visitors to your website using their phones will also have a better experience, increasing your ranking. You can use various tools to make your site friendly, including Google’s Mobile-Friendly Test.
Understanding why this is important helps to understand what the purpose of Google is. Google is a search engine that aims to provide users with answers to the keywords they enter. Therefore, creating and publishing content that satisfies the user’s intent is ideal. This is why you want to write content aimed toward a particular intent and keyword that you know users will search for and it must be plagiarism free.
If you want to know how Google figures out the intent is satisfied, it notes how many users leave your website and go to another one for their interest. This is known as bounce rate; you should keep it as low as possible.
Therefore, you should aim to write informative and valuable content that answers users’ questions. One tool for this is to use Google search itself to look at top results and seek to write something better.
Another way to increase your Google ranking is to obtain quality backlinks to your site. This means having other websites publish links to your websites on their posts. This does not mean you get it done on any website, as this will result in spam which can be harmful.
Instead, you want backlinks from authoritative websites that have a good ranking and authority with Google. It also helps to get your link posted on websites relevant to your niche. There are various ways that you can do so.
For starters, focus on writing informative and unique articles that people will want to link on their site. Additionally, you can identify dead links on posts and get your link replaced there. You have tools like the CheckMyLinks Chrome extension that allows you to scan website links. These ways can let you get backlinks that can improve your Google ranking.
Many companies create websites so that they have a way to obtain leads and sales through the internet. However, with so many out there, it is only natural for extensive competition for businesses to get traffic. There are various sources of traffic, including visitors from search engines like Google.
Getting ranked high on Google allows you to appear at the top of search results, which means much more traffic. You can use various tools and techniques to do this, and we have discussed some of the best ones. We hope this article gives you a higher Google ranking for your website. Thank you for reading!