Effective Image SEO Tips For Digital Marketer – Know Before You Go!

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No doubt, images are something that make any content more interesting and appealing by assisting readers understand your content better. Experts said that images add value to your SEO efforts by efficiently increasing user engagement & accessibility of your website. 

Remember That:

Image optimization for SEO purposes is a great art that you have to know how to master. However, images take lots of space on your site, so it’s crucial to determine ways to optimize them not only for better user experience and functionality. Also, if you require to use a PDF file and your respective images have PNGs, then make the right use of an online PNG to PDF converter. It doesn’t matter which image format you use for SEO friendly site, you should optimize it for better ranks and traffic. 

So, here are the tips that will assist you not only to optimize the images for SEO, but also speed up your website & help you in your SEO endeavour. Well, before exploring these tips, let’s find some informative stuff.

Read on!

Why is SEO for Images Important?

Having images are immensely important to image SEO, finding and using the right type of image format is the simple, but crucial step towards success. Typically, digital marketers use PNG files for SEO images, but sometimes there’s a need for PDFs, for ease, use an online PNG to PDF converter free to turn PNG images to PDF documents. 

Good SEO (Search Engine Optimization) is the thing that ensures your audience can quickly find you online. Also, it is referred to as one of the stunning ways to earn a top spot in search engine results pages (SERPs).

Did You Know!

Today, 26% of all searches are conducted on Google images. Yes, that are more searches that Yahoo, YouTube, Bing, and every other search engine combined. Remember content that consists of visual elements such as images or videos receives up-to 94% more views than text-only content. 

Best SEO Image Tips:

Swipe down:

Choose The Right Image Format:

There are numerous file types for visual content; they individually serve for a different purpose. Choosing the right image format file will turn out to be a huge improvement. For web, you can choose from:

  • PNG Image Format: when you have a logo, or an image packed with a lot of solid color or you need to use transparency, then you have to stick with PNG files. Content management team often uses online PNG to PDF to fulfill their PNG files to PDF document conversion needs. 
  • JPEG Image Format: when you have the images with a lot of color, color gradient and shading, you ought to use JPEG images
  • GIF Image Format: when you have an animation or in the same situation explained or the PNG image file format, you could use GIF animated image format

However, PNG image file is referred to as the unsung hero of image formatting. Basically, JPG only is used for bigger and more visual images that are taken by a professional photographer. Also, you can use a free PNG to PDF converter to save a PNG as a PDF within no time and keep image quality that suits your SEO concerns. 

Having the right format of the picture can highly influence the future of your content. More and more digital marketers invest in the visual appearance of their content. That’s the reason why 52% of B2B marketers prioritize creating their visual assets for their content strategy. 

Compress Your Images:

Remember that the duality of high-quality pictures is that they typically are great for the user experience, but sometimes they come with hefty file sizes. This does matter, especially as the page loading speed is referred to as one of the well-known search ranking factors. Apart from security concerns, if your PNG image size is bigger and you want to turn it into PDF, then use an online PNG to PDF converter that transforms images from PNG format into quality PDFs. 

There’s no doubt that the more ‘stuff’ a webpage has to load, the longer it will take for the visitor to receive their content. It observed that with every passing moment, the probability of the respective visitor exiting your site increases. 

So, how can you ensure that high-quality images are not weighing down your web-pages? All you need to compress those images with the assistance of a free online image compressor on the web. Look for the compressor that retains most of the quality while drastically reducing its size. 

Save Images at Smaller Resolutions:

Another SEO image optimization solution is simply to save images at a smaller resolution. Resolutions are referred to as the number of pixels in an image. Remember that the editing software determines the resolution by the width and height of an image and simply the number of pixels in that image. Resolution is the crucial factor; even people always look for the PNG to PDF converter that change PNG files to PDF by retaining the smaller resolution. 

 Make Sure Images Are Mobile-Friendly:

Google is all-in on mobile and has even recently depicted that it will make mobile-first indexing its default. This clearly indicates that if your web content is mobile-friendly, you obviously could see some hits in website traffic. 

When it comes to the subject of the user-experience and user-friendliness, you have to make sure that you are designing images by keeping mobile users in mind. 

If you are deciding to decipher an image on the mobile phones, then it’s the right time to make some design tweaks so that it instantly fits both desktop and mobile standards. For instance, if your site is packed with educational content, then it is essential to put the exact file type there that fits both mobile and desktop versions. If you have PNGs, then simply turn it into PDFs by the help of an online PNG to PDF converter because PDF is a typical file type that suits an education site. 

Did You Know!

Today, most major content management systems come with options to preview articles on any device before publishing. You should have to use this feature to preview how your images will look on mobile devices. 

Write Descriptive Alt-Text:

Once you write an adequate file name and embed the image in your content management system, then you should also look to add some alt-text. 

When it comes to crawling your webpage, the alt-text is a best signal for search engines, but it is also essential for making your content more accessible to sight-impaired search users. That’s the reason why you should have to write descriptive alt-text that exactly matches the image file’s name, but try to limit it to a sentence or even less. Even if you add the PDF file that you converted from PNG to PDF converter, you should add the alternative text to your respective uploaded PDFs. 

Open Graph and Twitter Cards:

Your website’s content becomes more clickable, shareable, and noticeable by using Facebook’s Open Graph and Twitter Cards. Facebook comes with a comprehensive list of OG tags, which you can simply use across your site; these are the tags that you have to focus on for better outcomes:

  • Og:title
  • Og:url
  • Og:image
  • Og:type
  • Og:description

There’s a need to pay attention towards the og:image tag as Open Graph tag that occupies the most social feed real estate. 

However, Twitter Cards work in the same way as Facebook’s Open Grapg (Og) tags work. When it comes to image optimization, you have to use Twitter’s ‘Summary Card with Large Image‘tag for best results. 

Once you place such tags on your website, then you ought to test them to make sure that they are accurately working as expected and even are ready for sharing. 

You have to account for these tools to check your site OG tags:

  • Facebook Sharing Debugger
  • Twitter Card Validator
  • LinkedIn Post Inspector

If you consume your time to add the HTML code to your website for both OG and Twitter Cards, then you can guarantee that your image will appear on the social platforms each time your link is shared. Apart from these above-mentioned tools, if you need to turn your PNG images to PDF corresponding to your site SEO image, then an online PNG to PDF converter is the best option to do so. 

Test your images:

It doesn’t matter whether you use a free PNG to PDF converter online, or image whatever you do for your SEO image optimization, the most important part is testing the image, it is the thing to consider what converts to more customers. 

Test the number of product images of Respective Sites: 

No doubt, load times are an issue for some non-hosted e-commerce sites, remember that reducing the number of images on a page will clearly increase CTR (click-through rates) and sales. Also, it might be possible that providing a lot of images per page will instantly improve the user experience and even lead to more sales. This is the only way to figure out this to test it. If PDF is preferable to file format instead of PNG images, then get an online PNG to PDF converter for your convenience. 

Test what angles The customers prefer:

You may find a great increase in customer loyalty by simply providing the views your customers that you want to see. The simple, but best way to find this out is to survey your customers about what they liked the most when viewing your product shots. Talking and even surveying is referred to as a great habit to get into, in general. But, still, verify by testing. 

You Need to Test how many product listings you should have on category pages: 

Well, how many – 10, 20, 100 products? Simply, you have to test the number of products that you list on category pages to see what works best for your customers.

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